Have an idea for a podcast, but have no idea where to start?
Join our Spring Cohort of “Start the Right Podcast”!
Escape podcast burnout and embrace success with our exclusive 6-week intensive workshop in Paris, Ontario. Navigate from idea to implementation with precision, tailoring your podcast journey to your listeners' needs while managing realistic time and energy constraints. Unleash your podcast potential without overwhelm – let’s Start the Right Podcast!
Meet your Instructor
Avery is an award-winning audio documentarian and podcast producer. She has been teaching audio storytelling and podcasting for the past 10 years both privately and at Wilfrid Laurier University and Fanshawe College. As the creative lead of Folktale Studio, Avery has worked with many clients to tell their stories in audio with a focus on detailed production and the listener experience.
What you’ll get
-
✺
6 weekly classes built to guide you along the ideation process so you can start creating your podcast with confidence.
-
✺
Learn how to centre the needs of your listener before you head off in the wrong direction. We start with an quick education in Design Thinking and use listener insights to guide your content creation.
-
✺
Create a realistic production plan for your podcast that takes into account your time and energy, so you don’t get burnt out.
-
✺
Understand the technical side of podcasting. Learn about everything from how to use recording equipment and online studios, to mastering the editing process.
-
✺
Hands-on guidance as you navigate the intricacies of podcasting. You'll receive personalized feedback from Avery in class and one-on-one during weekly office hours.
-
✺
The option of Avery’s help in creating your first episode, including hosting or narration coaching, recording monitoring and editing help.
Week One
Podcasting 101 & Idea Generation
This session will explore:
An overview of podcasting and the current landscape
An Introduction to Design Thinking for Podcasting
The importance of “ideal listener” interviews and the power of understanding your audience.
Homework: Interview one “ideal listener” and start to identify podcast themes to prepare for brainstorming in Week Two.
See the plan
Week Two
Idea Refinement & Brainstorming
This session will explore:
Techniques for effective brainstorming
A group brainstorming exercise - with lots of sticky notes
Selecting and refining your podcast idea
Homework: Develop a detailed concept and show guide for your podcast.
Week Three
Planning & Pre-Production
This session will explore:
Crafting a realistic plan for your podcast that won’t leave you burnt out
Defining your podcast format, structure and cadence by making a compelling podcast outline
Costs to consider before launch
Scriptwriting basics & Interview techniques
Homework: Create a podcast outline and/or an initial script for your pilot episode.
Week Four
Production Skills & Recording Techniques
This session will explore:
An introductions to audio recording equipment (with recommendations specific to your podcast and team)
Hands-on recording practice
Audio editing basics on using a DAW (Digital Audio Workstation) and/or online AI-based editors
Homework: Record a short podcast segment to share for feedback
BONUS: If you’ve chosen the package which includes help creating your pilot episode, we will record your first episode during this week.
Week Five
Editing Review & Post Production
This session will explore:
Advanced editing techniques
Adding music and sound effects
Finalizing podcast episode and how to package for publishing
Choosing podcast platforms and hosting options
How to write compelling show notes
Homework: Set up your hosting platform and write your podcast description.
Week Six
Launch Strategies and Marketing
This session will explore:
Designing stand out podcast art and branding
Developing a launch plan
Marketing and promoting your podcast
Homework: Launch your podcast and stay in touch!
Meet on Zoom in between!
Throughout the workshop, participants can get individual feedback and guidance on their podcast ideas, scripts, and recordings during weekly Zoom office hours — open to all workshop participants.
Limited Enrollment
Limited Enrollment
Packages & Pricing
Click the + button for more details on packages
-
Fee: $749 + HST
Group Discount (for 2 or more participants on the same podcast team): $699 per personWhat's Included:
Access to all 6 weekly in-person workshop sessions
Workshop materials and resources
Homework feedback and guidance
Access to virtual office hours between sessions
-
Fee: $499 + HST
Help producing your very first episode at a discounted rate (usually $750 + HST)
Ideal for monologue, interview or chat cast style shows
What's Included:
Additional 2-hour recording session in Avery’s office studio
Guidance and coaching during the recording of the pilot episode
Editing support for the pilot episode (up to a 45-minute episode)
Assistance with sourcing and incorporating music for the podcast
Final file, packaged and ready for publishing
-
Additional One-On-One Coaching Sessions: $170/hour + HST
Ongoing Editing Support: to be quoted based on format of project
Join this Cohort!
There are limited seats available for this workshop, so enrolment is on a first come, first served basis. To reserve your spot fill out the form below and Avery will contact you with more details.
“If you have ever dreamed of, or want to do a podcast — Avery is your person!!!! We were so lost and didn't know how to do it and just had a dream and she was able to turn that dream into a reality.
She has so much knowledge and skills around recording, coaching, producing, editing, and much more than that… If you are nervous, don't be nervous with Avery she will help you every step of the way. She's so easy to work with, and she is such a pro.”
Jodie Lockey-Duesling, Therapists Off the Clock