About Folktale Studio
Avery Moore Kloss
Avery Moore Kloss is the founder and lead creator of Folktale Studio. As a journalist, entrepreneur, podcast host and award-winning radio documentarian, Avery’s passion is in helping others capture their stories through audio. With Folktale Studio, Avery is committed to helping up-and-coming digital storytellers create podcasts or radio shows that connect their unique stories with the world. Through Folktale Studio’s personal historian work, Avery is also working to help capture the histories of families and organizations, preserved on tape for years to come. As the host of the podcast “Grown Up” (a Folktale Studio production) Avery interviews regular people about the work they do and how their careers evolved as they’ve grown up in the working world.
Avery began her journey with Wilfrid Laurier University in 2020 as the inaugural Podcaster-In-Residence. Now, as a contract faculty member at Laurier Avery shares her love for audio storytelling with students in the first and fourth year of their undergraduate degrees as they learn how to tell stories in audio (reporting, writing and editing) and prepare their fourth-year projects.
Avery recently completed a 16-week PRX “Ready to Learn” accelerator program where she and teammates Ed Jenkins and Jerome Rossen created a pilot for a fictional podcast for kids titled “Keyshawn the Keymaker”. Watch out for more to come!
Avery is a graduate of Carleton University’s School of Journalism and Communications. She holds a combined honours in Journalism and History. After being given the chance to try her hand at storytelling as a casual Associate Producer at CBC Ottawa, Avery moved to Portland, Maine to study radio documentary at The Salt Institute for Documentary Studies (now a part of the Maine College of Art). Her time there transformed the way she tells stories in audio. Her love for long-form storytelling was the common thread through he career as a daily news reporter for Blackburn News in Wingham and London, Ontario. In 2011, Avery won the prestigious Edward R. Murrow Award (Small Market Documentary) for her work on a special series “My Name is Meth” about the growing crystal meth problem in Midwestern Ontario. In 2014, Avery left her job in daily news to pursue an interest in marketing. Since then, she’s been helping small business owners tell their unique stories to their community in order to strengthen the local economy. Her podcast “Grown Up” was inspired by long conversations with business owners about how they chose their vocation and the work (and curveballs) it took to get there.
Avery lives in Paris, Ontario with her husband and daughter. She dreams of one day parking an Airstream turned recording studio in her driveway so she can take her love for storytelling on the road.
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